HubSpot surveyed nearly 4,000 marketing and sales professionals at virtually all levels, across all industries, and around the world. We asked what they do, why they do it, how they do it, and if it's working. This report breaks it all down.
Globally, marketers focus on converting their contacts into customers, increasing the overall number of leads they generate, and proving the ROI of their marketing activities. Sales professionals are aiming to improve the efficiency of their sales funnel, improve their existing sales technology, and reduce the length of the sales cycle.
The data you need to budget, plan, execute & measure high impact inbound programs.