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HubSpot’s 7th Annual Report on Inbound Marketing and Selling

About this Report

HubSpot surveyed nearly 4,000 marketing and sales professionals at virtually all levels, across all industries, and around the world. We asked what they do, why they do it, how they do it, and if it's working. This report breaks it all down.

Why is the return on inbound higher?

What is your top marketing priority?

Why are you an inbound agency?

How do you create content?

The Results: Marketing and Sales Priorities

Globally, marketers focus on converting their contacts into customers, increasing the overall number of leads they generate, and proving the ROI of their marketing activities. Sales professionals are aiming to improve the efficiency of their sales funnel, improve their existing sales technology, and reduce the length of the sales cycle.

3 out of 4 marketers across the globe prioritize an inbound approach to marketing.
84% of small businesses are predominantly using inbound marketing.
Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound.
Marketers who were involved with sales software selection were 13% more likely to see a positive ROI.
Unsuccessful sales teams are 2x more likely to use Excel, Outlook or physical files to store lead and customer data.
Marketers who check their metrics 3x+ times a week are over 20% more likely to achieve positive ROI.
Manual data entry is the #1 issue salespeople have with their CRM systems.

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