HubSpot surveyed marketing and sales professionals in Asia at virtually all levels, across all industries. We asked about their marketing priorities, challenges, behaviors, and ROI to understand what's working for marketers in the region. This report breaks it all down.
We found that 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. The shift is clear amongst all business segments as well as sizes -- while SMBs overwhelmingly utilized inbound rather than outbound strategy, even larger companies with more budget were spending significant resources on inbound strategy. We also correlated priorities and behaviors with likeliness to achieve positive ROI -- something that can be applied to your own marketing strategy.
The data you need to budget, plan, execute & measure high impact inbound programs.