HubSpot's first annual report on inbound marketing in Asia

About this Report

HubSpot surveyed marketing and sales professionals in Asia at virtually all levels, across all industries. We asked about their marketing priorities, challenges, behaviors, and ROI to understand what's working for marketers in the region. This report breaks it all down.

Results: Marketers Prioritise Inbound Marketing in Asia

We found that 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. The shift is clear amongst all business segments as well as sizes -- while SMBs overwhelmingly utilized inbound rather than outbound strategy, even larger companies with more budget were spending significant resources on inbound strategy. We also correlated priorities and behaviors with likeliness to achieve positive ROI -- something that can be applied to your own marketing strategy.

3 out of 4 marketers in Asia prioritise an inbound approach to marketing
80% of small businesses are predominantly using inbound marketing.
Creating content for global audiences is more challenging for marketers in Asia than other regions.
Companies are 4x as likely to see higher ROI on inbound marketing campaigns than outbound.
Both outbound and inbound marketers agree that paid ads are the #1 most overrated marketing tactic.
Marketers who measured analytics 2+ times a week were twice as likely to achieve higher ROI.
Growing SEO/organic and creating blog content are the top two priorities for marketers in Asia.

Want all the data?

The data you need to budget, plan, execute & measure high impact inbound programs.